Challenges to Effective and Persuasive Communication Part 2

Once you grab your listener or readers you have to hold their attention levels high throughout the entire communication.  Your readers or listeners could very easily become distracted.

 

You will have to do something to keep them focused, or to at least draw their focus back into the communication when making important points.  How many times have you started talking and in a matter of moments the person you are talking to interrupts you and starts talking about something completely different?  You think, “What are you talking about?”  It isn’t their fault you are not holding their attention.

 

There is a simple trick to use to keep people interest high when communicating to them.  You give them salt.  What does that do?  It makes you listener or reader thirsty for more.

The salting technique will allow you to accomplish three objectives.  For a brief conversation, it will allow you to keep your listener’s attention level high and totally focused throughout the entire conversation.

 

For longer conversations or presentations, it will allow you to refocus your listener’s attention and raise it to a higher level every time you want to make an important point.  And for presentations that include numerous important points and two or three critical points, it will enable you to raise a listener’s attention level to an even higher peak for those critical points.

 

How to salt your conversation?  You create curiosity about what you are going to say before you say it.  For example, when I tell you that there’s a way you can grab anyone’s attention, whether they are a three year old or a 50 year old.  I have just salted you about the hooking technique before I reveal the technique.

 

When it comes to salting use only as much as you need to keep them going don’t give them too much salt.  If you use it too much it can actually become ineffective. 

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