Challenges to Effective and Persuasive Communication Part 1

We as real estate professionals need all the help we ca in our communication for marketing and dealing with clients.  Following this 4 part tips that will help you drive more traffic to you and ultimately make you more successful as a real estate professional.

 

Grabbing the Listeners Attention.

 

We live in a world of advertisement.  We see advertisements for everything and anything each and every day no matter what we are doing.  So the first challenge is to grab the listens attention.  Any time you initiate communication, whether verbal or written, at the very outset the minds of your listeners or readers are somewhere else.  As you or your letter enters their presence, their minds don’t instantly stop thinking about whatever they’ve been thinking about.  You are an intruder into their thoughts of other things.

 

So the first challenge is to grab their undivided, undistracted attention and bring it into the moment, focused precisely on what you are going to communicate.

 

How to overcome this first challenge to create a strong captivating statement.  As real estate professionals you need to write one to two sentences that will grab your listeners or readers attention.  You have draw on people’s emotions or shocking them with the opening statement will get their attention.  Just watch the news and see how they will tease you with topics that play on your emotions.  That is the hook.

 

Lots of small businesses make the mistake of being the answer to everyone’s problems.  The problem with that is you can’t be the solution for everyone.  Therefore pick your niche and then hook that niche on you product or service.

 

Look for part 2 and do you want to learn other hot business building tips?

 

Go to www.fuelyourpipeline.com Now!

The Biggest Mistake I Made When Starting Out In Real Estate

When I was new to the real estate business I of course made mistakes.  Everyone does.  Although I often make little mistakes, nothing compares to this major one I was making over and over again.

 

The biggest mistake that I made was not figuring out how to bring in money for the short term that would keep me going for the long term.  I’m sure that everyone knows how expensive starting a real estate business can be.  Not only do you have to have money to get into the business you have to have money to carry you for months (sometimes) before you get any business.

 

Most of the time that leaves very little money to start growing a business.  When I was new in the business I didn’t have a clue about advertising and marketing.  I ended up throwing thousands of dollars down for magazine ads that never returned any business.  I quickly realized that I wasn’t going to last long if I continued to throw away money on bad advertisements.

 

Luckily for me I got a couple of deals done right away that kept me in business and out of the poor house.  After that big mistake of advertising I knew that I would have to come up with a better solution if I was to stay in the business and also to be able to grow my business. 

 

I looked outside the real estate industry for ideas and inspiration to discover what I was missing for success in real estate.  What I discovered was what I now call my FUEL.  FUEL is what drives my business to the destination that I want.  What is my destination?  Financial freedom. Being able to work with whomever I want to work with and do what I want to do.  FUEL will get you there faster than you could ever dream.  You will not have to face the same fate that a lot of real estate professionals do with going out of business before they ever get started.

 

Now you have two choices to make one you continue to struggle to build your business or two you invest in yourself and educate yourself on what you need to do Today to start growing your business.   www.fuelyourpipeline.com

Challenges to Effective and Persuasive Communication Part 2

Once you grab your listener or readers you have to hold their attention levels high throughout the entire communication.  Your readers or listeners could very easily become distracted.

 

You will have to do something to keep them focused, or to at least draw their focus back into the communication when making important points.  How many times have you started talking and in a matter of moments the person you are talking to interrupts you and starts talking about something completely different?  You think, “What are you talking about?”  It isn’t their fault you are not holding their attention.

 

There is a simple trick to use to keep people interest high when communicating to them.  You give them salt.  What does that do?  It makes you listener or reader thirsty for more.

The salting technique will allow you to accomplish three objectives.  For a brief conversation, it will allow you to keep your listener’s attention level high and totally focused throughout the entire conversation.

 

For longer conversations or presentations, it will allow you to refocus your listener’s attention and raise it to a higher level every time you want to make an important point.  And for presentations that include numerous important points and two or three critical points, it will enable you to raise a listener’s attention level to an even higher peak for those critical points.

 

How to salt your conversation?  You create curiosity about what you are going to say before you say it.  For example, when I tell you that there’s a way you can grab anyone’s attention, whether they are a three year old or a 50 year old.  I have just salted you about the hooking technique before I reveal the technique.

 

When it comes to salting use only as much as you need to keep them going don’t give them too much salt.  If you use it too much it can actually become ineffective. 

 To learn more real estate business-building tips go to www.fuelyourpipeline.com Today!

Do You Give Away Too Much For FREE?

As real estate professionals we are programmed to give away free stuff.  But when are we giving away too much free stuff?  Can we put a price on information?  To us information is just that.  We don’t see the value in it because we haven’t looked to discover how much we really paid for it in time and money.

Lets take your continuing education or designations.  Did you pay for it?  How much time did it take you to acquire the information?  You will quickly see that we pay a lot of money and most important, a lot of time for our information.  So why do we give it away so freely?  Is it because we are hoping that the prospect we are trying to attract will use our services and we can eventually get paid?

Let me share a little marketing secret that I learned on how not to give away too much for free and get your prospects coming back for more time and time again.  This little marketing tip will show you exactly what you need to do to make sure you don’t go beyond giving away too much info for free.

What you do is give your prospects salt.  What does that do?  It makes your listener or reader thirsty for water.  The salt is the teaser or your prospects curiosity and the water is the solution or answer.

This is how to salt your conversation.  You create curiosity about what you are going to say before you say it.  For example, when I told you that I was going to show you exactly what you need to do to make sure you don’t go beyond giving away too much info for free, I had just salted you about the hooking technique before I reveal the technique.  Then I left you hanging wanting for more.

When you reveal the technique you keep out the key element that will give away how it all works.  This will protect your information and make it appear valuable to your prospect in that you will not just give it away for free.

When I was new to the real estate business I was amazed at how many agents would give out CMA’s for free.  I figured that a CMA was the same thing as an appraisal and should be something we charge for and not just given away for free. 

Now as a seasoned real estate professional I wonder if I was correct on my initial thinking as to why we give free CMA’s.  Then I started to wonder if someone way back when decided to offer Free CMA’s because everyone was charging for them.  Now sellers expect to get a CMA for free, so that item has lost its value.  So when I see an advertisement for a FREE CMA I don’t believe that they are getting any takers because that doesn’t appear as a real value in the eyes of the sellers.

Lets not continue to put ourselves out of business by offering too much for free because as you can see now, buyers and sellers are seeing less and less value in our services.  If all of the sudden no real estate professionals were giving away Free CMA’s then the public would all of the sudden see CMA’s as something to value.

Do you give away too much free information?

To learn other hot business building tips go to www.fuelyourpipeline.com TODAY!

How to find yourself on the path to success

As we begin our journey as business owners we have to determine the path that we are going to take.  There are many paths to take; some lead to great success while others lead to a dead end.

The problem is discovering which paths lead to success and which lead to dead ends.  That is why we seek out those that are on the right path or have already completed the journey that led them to success.  We can discover what they are doing by reading about them or learning directly from them.

But the question is, does this guarantee our success?  I don’t believe that it does.  It can short step our success, but never guarantees it.  We all have to discover our own path.  That process begins when we discover ourselves.

We are all very unique in every way.  We all have different backgrounds, skills and weaknesses.  What works for one may not work for another.

As I have been on my journey to find myself, I have unfortunately discovered paths that didn’t lead me to success because of my own background, skills, and weaknesses.  Although there was someone very successful who had carved the path for me, I didn’t get the same results as they did.

What am I currently doing to keep me going on my path to success?  I know now what my skills and weaknesses are and how to find paths that match those skills and weaknesses.  When I come to a crossroad I look down at the various paths to see which one will lead me closer to my dreams and I go for it without looking back.

Do you know what kind of path you are on?

One path that you can follow that will lead you to success is found at www.fuelyourpipeline.com